Increase Your Reach and Revenue

3 Reasons You Need to Create a Youtube Video Thumbnail

Video Thumbnails are a key element to growth on Youtube. They can literally make or break a channel. If you are debating whether you need custom thumbnails, the answer is yes! Here are 3 reasons you need to create a Youtube video thumbnail to succeed.

Stand out on Youtube

Youtube is one of the world’s largest search engines. It’s a place to share your content with the world in a way that was never before possible. Before Youtube, to get exposure to the masses, you had to do extensive and expensive advertising campaigns. Very few people have ever hosted their own television show on Network TV. So Youtube is an amazing opportunity, if you can get found! 

Someone is looking for exactly what you have to offer. However, when he is presented with a long list of similar or related videos, will yours stand out? Thumbnails are like book covers for your videos. They say not to judge a book by it’s cover, but let’s be honest, everyone does. No one will ever know the amazing value you have to share unless he watches your videos. So entice would be followers with eye catching thumbnails!

Increase Brand Awareness on Youtube

Brand awareness is crucial to growth online. You want your ideal client to recognize you and your company instantly. You also want to be the name that everyone associates with your niche expertise. Creating video thumbnails helps to maintain consistent brand awareness across all channels.

When your video pops up in a list of search results, followers and fans will be able to find you more easily. So, brand all of your content with consistent and custom thumbnails.

Increase Click-through Rate on Youtube

Marketing with Youtube isn’t just about standing out in search results, though. Youtube videos are cornerstone content for your business. They should be shared and repurposed across your channels. A great way to do this is through email marketing. 

Include links to your videos in relevant newsletter, dedicated emails, and sales funnels. However, links are only the beginning. What you want most is for those links to be clicked so followers can consume your content. Video thumbnails shared in email marketing receive over 21% more click throughs than videos shared via auto generated images. 

Tips for Creating the Best Youtube Video Thumbnail

  • Make thumbnails 1280 pixels x 720 pixels
  • Include text
  • Use bold or heavy weight fonts
  • San serif or “gothic” fonts work best
  • Include yourself in your thumbnail if you are your brand
  • Use bright or engaging colors that compliment your brand
  • Include consistent branding
  • Use a template, or collection of templates, to ensure consistency
  • Keep thumbnail under 2MB limit
  • Use beautiful, professional quality photos as backgrounds
  • Use adequate contrast between background and font
  • Be truthful, no clickbait!

Looking for more help? 

Check out this video on how industry leaders are bringing in new leads to their business: https://www.youtube.com/watch?v=9_8pZBrMLf0

Grab your free guide to repurposing your content : www.fdscreatives.com/25ways 

 



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