Increase Your Reach and Revenue

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In this video I share with you my top 5 tips for increasing your productivity. As a busy wife, mother and business owner I aim for being efficient. I hope the tips in this video help you save time and accomplish more, while having time for the most important things to you. 

 

 

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Live Vs. Recorded Video? Which Is Better For Your Business?

You maybe know video is helpful to business but you aren't sure what type of video you should use. Should it be live? Pre-recorded? 

In this video I share with you some pros and cons of each and tell you which type of video I would recommend if you were only to use one. 

Remember as you watch that youtube videos are linked to search, where live videos are not. This means the life span of a youtube video is evergreen where a live video is said to only perpetuate for about 5 hours on average. 

I use BOTH in my business but the key content I make if I can make nothing else is youtube videos. 

Take a look at the video above and them tell me : Do you feel more confident live or recorded? 

No matter what you do make sure you use video! It's the most valuable content for your business. 

 

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The Importance Of Looking At the Root Cause Of Your Marketing Issues

marketing Jul 30, 2020

Something to consider:

From around 1800 to around 1860-70 it was believed that Miasma was the cause of disease.

The miasma theory (also called the miasmatic theory) is an obsolete medical theory that held that diseases—such as cholera, chlamydia, or the Black Death—were caused by a miasma (μίασμα, ancient Greek: "pollution"), a noxious form of "bad air", also known as night air.

Well some amazing pioneers in medicine found that wasn't the root cause of the issue. Sure there is a "smell" to some of these diseases but that is coming from the disease not causing it.

Now that you are thoroughly grossed out thinking about smell and disease  I want you to consider that what you think your marketing problem is... may not be the problem. 

If your running ads to a webinar and no one is buying your webinar... it may not be the ads like you think.

If your posting youtube videos and your not getting views it may not be how great you are on...

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Why Your Business Needs Social Media

social media Jul 30, 2020

The face of business has changed. E-commerce is the new Main Street. The Internet connects businesses not only to customers around the world but also just down the street. One of the biggest trends that have changed life as we know it is social media. With new platforms popping up every day and constant algorithm changes, you might be wondering what social media has to do with business. However, social media is more than viral cat videos and teens hanging out on Snap Chat. Here are 3 reasons your business needs social media:

 

Know, Like, Trust

People buy from those they know, like, and trust. The modern consumer wants to connect with brands. Your business needs to seem accessible and human. Social media builds the know, like, trust factor more easily, and for less investment, than any other marketing. On social media, fans can connect with you, ask questions, and take a sneak peek into your business.

 

It is critical for future clients to know who you are, what you stand...

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3 Reasons You Need to Create a Youtube Video Thumbnail

Video Thumbnails are a key element to growth on Youtube. They can literally make or break a channel. If you are debating whether you need custom thumbnails, the answer is yes! Here are 3 reasons you need to create a Youtube video thumbnail to succeed.

Stand out on Youtube

Youtube is one of the world’s largest search engines. It’s a place to share your content with the world in a way that was never before possible. Before Youtube, to get exposure to the masses, you had to do extensive and expensive advertising campaigns. Very few people have ever hosted their own television show on Network TV. So Youtube is an amazing opportunity, if you can get found! 

Someone is looking for exactly what you have to offer. However, when he is presented with a long list of similar or related videos, will yours stand out? Thumbnails are like book covers for your videos. They say not to judge a book by it’s cover, but let’s be honest, everyone does. No one will ever know...

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If You Don't Invest In Your Business, Why Would Anyone Else?

The tale of the Vacuum.

So I recently was part of a business challenge that I really learned a lot in. (thanks Josh and Jill Stanton). One thing that we were challenged to consider is this:

When is it going to be ok to invest in your business? They went on to explain that we “make do” with resources that aren’t helping us but if we would invest in the tools and things we need we would then be able to grow! Of course, this seems obvious, but really it needed to be said.

So what does this have to do with a vacuum?

Y’all I’ve had the same one for maybe 9 years, and it was a hand me down so I’m guessing it’s at least 14 years old exact age is unknown. 

The ability to do its job was sub-par at best and I’ve been "making do." However, when the need for a real, better working vacuum could no longer be ignored, I had to invest.

It shocked me how easy it was to work with something that: worked! While this is small seemingly, when...

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