The Importance Of Looking At the Root Cause Of Your Marketing Issues
Something to consider:
From around 1800 to around 1860-70 it was believed that Miasma was the cause of disease.
The miasma theory (also called the miasmatic theory) is an obsolete medical theory that held that diseases—such as cholera, chlamydia, or the Black Death—were caused by a miasma (μίασμα, ancient Greek: "pollution"), a noxious form of "bad air", also known as night air.
Well some amazing pioneers in medicine found that wasn't the root cause of the issue. Sure there is a "smell" to some of these diseases but that is coming from the disease not causing it.
Now that you are thoroughly grossed out thinking about smell and disease 🤢 I want you to consider that what you think your marketing problem is... may not be the problem. 😮
👉If your running ads to a webinar and no one is buying your webinar... it may not be the ads like you think.
👉If your posting youtube videos and your not getting views it may not be how great you are on camera (in fact I know it's not that).
👉If you are booking calls and people aren't saying yes to your product or service it's 90% of the time not the price.
👉 If you are getting tons of views on your videos but still no one is buying it's not because of the shirt you wore.
The type of medicine I really appreciate really focuses on the root cause of the issue. It's the old idea you can either get a bucket and scoop out the water in the boat taking on water or you can fix the hole.
This is the approach I take with my clients. Let's fix the real problem and not the symptom. I'm happy to chat with you if you are looking for help to figure out what is really going on.
Please reach out to chat with me. I would love to help you find the root cause of why your marketing isn't working, and give you actionable steps to move forward.
