The Importance Of Looking At the Root Cause Of Your Marketing Issues
Something to consider:
From around 1800 to around 1860-70 it was believed that Miasma was the cause of disease.
The miasma theory (also called the miasmatic theory) is an obsolete medical theory that held that diseases—such as cholera, chlamydia, or the Black Death—were caused by a miasma (μίασμα, ancient Greek: "pollution"), a noxious form of "bad air", also known as night air.
Well some amazing pioneers in medicine found that wasn't the root cause of the issue. Sure there is a "smell" to some of these diseases but that is coming from the disease not causing it.
Now that you are thoroughly grossed out thinking about smell and disease I want you to consider that what you think your marketing problem is... may not be the problem.
If your running ads to a webinar and no one is buying your webinar... it may not be the ads like you think.
If your posting youtube videos and your not getting views it may not be how great you are on...
