Why Your Business Needs Social Media

The face of business has changed. E-commerce is the new Main Street. The Internet connects businesses not only to customers around the world but also just down the street. One of the biggest trends that have changed life as we know it is social media. With new platforms popping up every day and constant algorithm changes, you might be wondering what social media has to do with business. However, social media is more than viral cat videos and teens hanging out on Snap Chat. Here are 3 reasons your business needs social media:

Know, Like, Trust

People buy from those they know, like, and trust. The modern consumer wants to connect with brands. Your business needs to seem accessible and human. Social media builds the know, like, trust factor more easily, and for less investment, than any other marketing. On social media, fans can connect with you, ask questions, and take a sneak peek into your business.

It is critical for future clients to know who you are, what you stand for, and the latest updates. This is what drives sales.

Better Serve Your Ideal Client

Even after you convert a follower into a paying client, you need social media. This is where you learn how to best serve your clients. Market research is easy and fun with social media. People are dying to share their ideas, and you are providing the platform. This gives you an advantage. You don’t have to guess what your clients want and need. You can ask them directly. Market research is incredibly simple on social media. You cannot afford to miss out on this.

Get Found on Social Media

We can all agree that Internet search engines have changed the world. Have a question? Just type it in and get the answer. Voice-activated searching has brought this function to a whole new level. So, it is important for your business to get found in all this searching. One of the best and most cost-effective ways to do that is through social media. 

A new version of Facebook is set to roll out shortly. (It is currently in Beta testing.) Facebook is one of the largest search engines in the world. When potential clients need a service or product, they are searching on Facebook to find what they need. The newest version of Facebook will capitalize on this. Will your ideal client find you?

Facebook is not the only social media search engine, though. Youtube, Instagram, and Pinterest also top the charts. Social media may seem like a random collection of photos, videos, and personal posts, however, it truly is a powerful tool for business building.

How are you leveraging social media to grow your brand?