The face of business has changed. E-commerce is the new Main Street. The Internet connects businesses not only to customers around the world but also just down the street. One of the biggest trends that have changed life as we know it is social media. With new platforms popping up every day and constant algorithm changes, you might be wondering what social media has to do with business. However, social media is more than viral cat videos and teens hanging out on Snap Chat. Here are 3 reasons your business needs social media:

Know, Like, Trust

People buy from those they know, like, and trust. The modern consumer wants to connect with brands. Your business needs to seem accessible and human. Social media builds the know, like, trust factor more easily, and for less investment, than any other marketing. On social media, fans can connect with you, ask questions, and take a sneak peek into your business.

It is critical for future clients to know who you are, what you stand...