YouTube is one of the most powerful marketing tools for businesses today. With over 2.5 billion monthly active users, it offers an incredible opportunity to reach potential customers, build brand authority, and drive sales. But how do you start a YouTube channel for your business the right way? You can also watch the youtube video here: https://youtu.be/jaTCtOblu9E

In this guide, I’ll walk you through three essential steps to set up your business YouTube channel and position it for success. 

1. Choose a Niche and Define Your Target Audience

Before creating your channel, you need to clarify your niche and understand who you’re creating content for.

Identify Your Business’s Core Focus

Think about the products or services you offer and how they solve problems for your customers. Your content should align with your business goals. Are you teaching, inspiring, or showcasing your expertise?

Research Your Audience

Who are your ideal customers? What challenges do they face? Use tools li...

You maybe know video is helpful to business but you aren't sure what type of video you should use. Should it be live? Pre-recorded? 

In this video I share with you some pros and cons of each and tell you which type of video I would recommend if you were only to use one. 

Remember as you watch that youtube videos are linked to search, where live videos are not. This means the life span of a youtube video is evergreen where a live video is said to only perpetuate for about 5 hours on average. 

I use BOTH in my business but the key content I make if I can make nothing else is youtube videos. 

Take a look at the video above and them tell me : Do you feel more confident live or recorded? 

No matter what you do make sure you use video! It's the most valuable content for your business.